Clik here to view.
8 Ways to Engage with Meeting Attendees in a Convention Center
The success of any event – whether it’s a hi-tech conference meeting or a car expo, depends on two things – its turnout and its dropout rate. Attracting a large audience and keeping them engaged until...
View ArticleClik here to view.
How Predictive Location Analytics Can Improve Customer Retention
Customer churn is the clearest sign of a brand’s diminishing value. But it is extremely hard to find out the root cause of customer churn. For a long time now, retailers have been trying to improve...
View ArticleClik here to view.
How to Achieve a 90% WiFi Connection Rate at Your Business
There’s a wealth of valuable consumer information readily available for businesses that use WiFi as an analytics platform. Using this platform intelligently helps companies understand their customers’...
View ArticleClik here to view.
How to Increase Customer Loyalty This Holiday Season Using WiFi and Mobile App
According to PwC, 90% of consumers are likely to shop in store this holiday season. This is good news for store based retailers. However, here’s the catch: while people may eventually shop in stores,...
View ArticleClik here to view.
Four Ways to Engage Your Hotel Guests This Holiday Season
It’s that time of the year again when the travel industry can anticipate a healthy demand for all kinds of travel. This holiday season, consumers will spend approximately 30% of their entire holiday...
View ArticleClik here to view.
Personalization 2.0: Harnessing the power of ‘Now’
‘Hello, <First Name>, we have an offer just for you!’ is a passé. Traditional personalization strategies won’t cut it anymore. We live in an ‘always-on’ world where consumers now have more...
View ArticleClik here to view.
Data-driven Retail: The Value of In-Store Insights
Retailers today understand the potential of big data — ‘data-driven’ business decisions is the key to success. Analytics can help predict and influence consumer behavior. The problem lies in the...
View ArticleClik here to view.
Forrester Features Proximity MX Analytics Platform in New Report
February 7, 2018 – We’re excited to announce that Proximity MX, July Systems’ location analytics and engagement cloud platform was mentioned in Forrester’s new research report, ‘Build Integrated...
View ArticleClik here to view.
Empower Franchisees with Location Manager Feature on Proximity MX
Not all organizations follow a centralized business model. Some allow local branch managers much greater latitude when it comes to taking location-specific decisions. Decentralization allows businesses...
View Article