Clik here to view.
Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy
It’s time for enterprises to go local in its reach. Hyper-localization is steadily emerging as an integral part of the marketing mix with enterprises and marketers, both finding it to be more...
View ArticleClik here to view.
The Future of the Digital Store Through Proximity Marketing
Physical stores will inevitably adopt in-location digital strategies to keep up with the changing environment as the physical and digital worlds blend. What does this mean exactly? In Forrester’s...
View ArticleClik here to view.
Adapt to a Changing Retail Landscape in 2017
With dwindling profit margins, store closures, and a mass departure of key players in the retail industry, companies are looking into investing in digital technologies that will prepare them for a...
View ArticleClik here to view.
How A Location Analytics Strategy Can Create New Opportunities In A Retail Store
In a world permeated with online shopping, it’s sometimes easy to forget that traditional brick and mortar retail establishments with four walls have some competitive advantages over e-commerce...
View ArticleClik here to view.
5 Emerging Technologies That Are Digitizing The Hotel Industry
The human touch is the edge that lets us stay on top of machines. Which is why even in the days of driverless cars, chatbots and VR teleporting, the hospitality industry still manages to retain the...
View ArticleClik here to view.
5 Technology Upgrades That Can Resurrect Dying Shopping Malls In America
Believe it or not, some of the shopping malls that once dotted the landscape of America are now buried in a blog called deadmalls.com (which probably has more visitors than some of the actual malls...
View ArticleClik here to view.
Digitizing Hotels with Location Intelligence [Infographic]
Attracting guests and keeping them loyal is becoming a challenge in the competitive hospitality industry. The only way a hotel can distinguish itself is by turning a guest’s ordinary visit into an...
View ArticleClik here to view.
How Beacon and WiFi Technology is Revolutionizing the Shopping Mall Experience
While at the mall, chances are you’ve asked – “Excuse me, where’s the restroom?” or “Which floor is Macy’s on?” but at some point or another, you’ve most definitely exchanged phone calls asking –...
View ArticleClik here to view.
Top Reasons to Invest in an In-Store Analytics and Engagement Platform
The retail industry has always been marked by intense competition, tight profit margins and extremely demanding customers. The only way to survive and thrive in this industry is to keep developing new...
View ArticleClik here to view.
Digitizing Shopping Malls with Location Intelligence [Infographic]
In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their shopping...
View ArticleClik here to view.
5 Reasons Why Proximity Marketing is Better Than Traditional Marketing
The concept of proximity marketing has been around for centuries. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing...
View ArticleClik here to view.
8 Ways to Engage with Meeting Attendees in a Convention Center
The success of any event – whether it’s a hi-tech conference meeting or a car expo, depends on two things – its turnout and its dropout rate. Attracting a large audience and keeping them engaged until...
View ArticleClik here to view.
How Hotel Technology Is Delivering on Millennials Guest Expectations
In the digital world, Millennials are taken care of, like a friend or family. They’re given assistance, personal recommendations, and easy access to information at the click of a button. When...
View ArticleClik here to view.
A Poorly Executed Loyalty Program Will Cost your Brand Image
An enterprise derives 80% of future profits from 20% of customers. It costs a business nearly five to six times more to sell to a new customer than to an existing one. Existing customers spend as high...
View ArticleClik here to view.
5 Steps Towards a Successful Digital Transformation
We are living in a digital world! But, what is being digital? Digitization can mean different things to different business leaders in an enterprise. However, distorted perspectives only lead to...
View ArticleClik here to view.
Customer Engagement: How Digitization Is Transforming Customer Engagement
In our last blog, we talked about Digitization and how essential it is to have a well-aligned digital and business strategy. Digitization has gathered momentum since its inception in the 1950s, and...
View ArticleClik here to view.
Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy
It’s time for enterprises to go local in its reach. Hyper-localization is steadily emerging as an integral part of the marketing mix with enterprises and marketers, both finding it to be more...
View ArticleClik here to view.
5 Emerging Technologies That Are Digitizing The Hotel Industry
The human touch is the edge that lets us stay on top of machines. Which is why even in the days of driverless cars, chatbots and VR teleporting, the hospitality industry still manages to retain the...
View ArticleClik here to view.
5 Technology Upgrades That Can Resurrect Dying Shopping Malls In America
Believe it or not, some of the shopping malls that once dotted the landscape of America are now buried in a blog called deadmalls.com (which probably has more visitors than some of the actual malls...
View ArticleClik here to view.
Top Reasons to Invest in an In-Store Analytics and Engagement Platform
The retail industry has always been marked by intense competition, tight profit margins and extremely demanding customers. The only way to survive and thrive in this industry is to keep developing new...
View Article